When a customer pushes back on price, terms, or scope, most vendors either cave too fast or hold a number they can't defend. Work out the position you can stand behind before you're in the room.
BAM: Best Agreement to Make. It sits between your list price and their number. That's the floor and counter-position you can defend, matched to how much leverage you have in this relationship.A discount that looks small against revenue can take a much bigger bite out of your actual profit than the headline percentage suggests.
Longer payment terms carry a real, calculable cost, even when the invoice price never moves.
How much you should concede depends on your leverage in this relationship, not on how uncomfortable the silence feels across the table.
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Never move off your BAM for nothing. Every concession should buy you something back.
We calculate profit erosion as your requested discount divided by your margin, or d ÷ m. If your underlying cost to deliver doesn't change, a price cut comes straight out of profit. On a 20% margin, a 5% discount costs you 25% of your profit on that account, not 5%.
Every extra day a customer holds your money is a day you're financing them for free. We calculate that cost as contract value × (extra days ÷ 365) × your cost of capital.
The leverage score runs from 0 to 100 and comes from three factors: how concentrated your revenue is with this one customer, how hard it would be for them to replace you, and how ready you are to replace this revenue elsewhere. Lower concentration, a harder replacement, and a readier pipeline all push the score up.
Your BAM moves with that score. More leverage means you concede a smaller share of what they asked for. It never drops below the floor set by your walk-away minimum margin, and it never goes above your current price.
This tool produces estimates based on what you enter and a general negotiation-leverage model. It isn't financial, legal, or accounting advice. Real outcomes depend on your contract, industry, and relationship. © Castle Negotiations Consulting Group, Inc.
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