Castle Negotiation Courses exists because a procurement professional asked the right question at the right time. Not "Can you negotiate?" but "Why is 54% of negotiated contract value disappearing during implementation?"
That question sparked 25+ years of trial-by-fire procurement negotiation frameworks. Billion-dollar boardroom standoffs. Conflict resolution in volatile supply chains. Supplier power plays. Internal stakeholder resistance. Every negotiation disaster imaginable.
The result? Procurement frameworks that work because they were forged in actual situations procurement professionals face—not academic theory, but battle-tested methods that have closed billions in deals across 25 countries and trained 7,000+ professionals.
Ruth wasn't always a procurement negotiation coach. She was a sales negotiation professional who survived every negotiation disaster imaginable. Supplier power plays that felt unwinnable. Internal politics undermining her leverage. Relationship breakdowns. But she had advantages: Lithuanian parents who negotiated everything. And she had to teach it: explaining negotiation concepts to first-graders.
After surviving those crucibles, Ruth's expertise became so sought-after that colleagues couldn't stop requesting her coaching. "How do you stay calm when suppliers have leverage?" "How do you align internal stakeholders before negotiations?" "How do you close deals that don't destroy relationships?"
But Ruth knew something critical: procurement negotiation frameworks need actual procurement context. They need someone who understands BAM lists, TCO calculations, supplier leverage dynamics, internal politics, and the exact flavor of impossible targets procurement professionals face. That's when Michele joined.
Together, they built frameworks that respect the procurement professional's reality: time-starved, under relentless cost pressure, facing internal resistance, managing suppliers with real power. Not theoretical. Practical. Immediately applicable. That's Castle.
Harvard-Trained Procurement Experts
EMAIL: info@castlenegotiation.com
PHONE: (555) 123-4567
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